Linda Yaccarino who used to lead X as CEO will now lead eMed Population Health as the new CEO of this Miami-based telehealth startup that specializes in obesity and diabetes care. Yaccarino joined eMed Population Health as CEO after leaving X where she spent two years attempting to rebuild advertiser trust during Elon Musk’s ownership.
Yaccarino lacks healthcare experience but she possesses deep knowledge of brand partnerships and digital monetization strategies. She spent more than ten years at NBCUniversal where she transformed their advertising business model. She worked at X to maintain advertising revenue while dealing with content issues and the unpredictable statements of Musk.
Yaccarino believes her new position enables her to unite technology with lifestyle and data for creating powerful direct impacts on consumers. The company plans to accelerate its growth under Yaccarino’s leadership by expanding its existing partnership with professional services firm Aon.
The company eMed established operations in 2020 to deliver home-based diagnostic tests and digital screening services with physician-prescribed treatments. The obesity program at the company provides immediate live care without scheduling appointments and promises to reduce weight-loss program expenses by 50%. The company plans to use Yaccarino’s marketing skills to increase its customer base in the rapidly expanding telehealth industry.
