The price of iPhones from Apple might increase substantially because of President Donald Trump implementing significant tariffs. The iPhone 16 Pro Max price would increase from $1,599 to $2,300 according to Rosenblatt Securities analyst Barton Crockett who predicts this 43% price surge if Apple decides to pass all tariffs to customers. The price increases would extend beyond iPhones because iPads would increase by 42% and Macs and AirPods would increase by 39% and Apple Watches would increase by 43% according to Crockett who has a 54% success rate on TipRanks.
Apple functions as an American favorite yet it depends on China for most iPhone manufacturing making it an ideal target in Trump’s “Liberation Day” tariff offensive. The stock (AAPL) experienced its worst day since March 2020 by dropping 9.3% which resulted in a $300 billion decline in market value. Trump’s 54% tariff on Chinese goods functions to reduce American dependence on Chinese cheap manufacturing while promoting the “Make in America” initiative. The recent attempts by Apple to move some production to India (26% tariff) and Vietnam (46% tariff) have failed to reduce China’s manufacturing control enough to prevent the impact of tariffs.
The market shows signs of weakness because consumers are delaying purchases and expressing dissatisfaction with Apple Intelligence features. According to Crockett the tariffs will reduce Apple’s revenue by $40 billion. The CEO Tim Cook may attempt to use his previous lobbying strategy for Trump exemptions but Trump remains unyielding this time around. CFRA analyst Angelo Zino believes Apple cannot raise prices more than 5-10% for customers without facing significant negative reactions. The company will maintain current prices until the iPhone 17 launches this fall which might give Samsung an advantage because of lower South Korean tariffs.
The stock market analysts have different opinions about AAPL since TipRanks indicates a Moderate Buy rating with 17 Buys and 11 Holds and 4 Sells while the target price suggests $250.71 and implies 23.4% potential growth. The stock price has risen 20.9% throughout the previous year yet tariffs represent a potential test of its strength.