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Bezos-Backed Slate Auto Targets Affordable EV Truck Niche

Christopher Yarborough by Christopher Yarborough
May 5, 2025
in Business
Open tailgate of an electric pickup truck showing the cargo bed and interior lighting.

Slate Auto operates as a Michigan startup that received funding from Jeff Bezos to develop the Slate Truck which competes in the affordable electric pickup market segment below $20,000 after federal EV incentives. The basic truck model with manual window operation accepts $50 reservations to serve price-sensitive customers who cannot afford higher-end vehicles.

The U.S. automotive market does not offer affordable truck options because Ford and other manufacturers focus on producing upscale models starting at $28,590 with an average price of $32,862. The Slate Truck uses a skateboard platform to deliver a basic EV with a 52.7 kWh battery pack and 150-mile range and 1,400-pound payload capacity. The single motor provides 201 horsepower which enables the truck to reach 0-60 mph in 8 seconds while performing daily tasks and light cargo duties. The vehicle requires an overnight charge from a household outlet and it can reach 80% capacity in less than 30 minutes when using a DC fast charger.

The Slate Truck features a single-cab short-bed configuration which can convert into a 5-seat SUV through a DIY flat-pack kit that includes a roll cage and airbags and rear seat. The interior design of the vehicle features flat surfaces and synthetic textiles and a phone holder instead of screens but it provides automatic emergency braking and up to eight airbags. The American-made customizable truck from Slate disrupts the industry’s move toward complex designs but the company has not revealed its production schedule.

Tags: EV
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