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American Eagle Shares Drop 17% on Weak Q1

Christopher Yarborough by Christopher Yarborough
May 14, 2025
in Business
Exterior view of an American Eagle store featuring clothing displays and signage.

American Eagle stock dropped by more than 17% on Tuesday following a $75 million inventory write-down and the company’s decision to remove its 2025 guidance because of poor sales and economic instability. The company reported Q1 revenue at $1.1 billion during the period ending early May which represented a 5% decline from the previous year while comparable sales decreased by 3% due to a 4% decline at Aerie. The retailer predicted single-digit sales reductions but experienced deeper price reductions and sluggish market demand because of unfavorable weather conditions. The operating loss reached $85 million because of heavy promotional activities and the spring/summer inventory write-down amounting to $68 million. CEO Jay Schottenstein described the execution as disappointing while stating that the company had better inventory alignment during Q2. The company conducts a strategic review to enhance product performance and buying operations. The pre-tariff stockpiling at American Eagle failed to protect Aerie from inventory shortages which negatively affected sales. The 30% China tariffs imposed by Trump create market uncertainty but their relationship to the guidance withdrawal remains ambiguous. The apparel sector faces cautious consumers because 60% of consumers plan to postpone their major purchases according to a Harris/Guardian poll. The retail industry faces widespread challenges because American Eagle joins General Motors and other companies in reporting tariff-related and economic difficulties.

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